Brand attraction is more than just “good looks”. Many successful companies rely on Miller Designworks for strategic, brand-enhanced graphic design solutions. Award-winning web site, multimedia and print design for the right brand message response. Attract and build business, not just stares.
Project Spotlight
Freedom Credit Union Customer Testimonial Campaign
Freedom Credit Union (FCU) came to Miller Designworks to help create a brand awareness campaign to coincide with their 75th anniversary. The challenge was that even though they had been in business locally for so long, many people in the area had never heard of the community credit union. MDW developed an integrated marketing plan that covered everything from advertising to direct response to social media. MDW has also begun implementing tactical projects including a 75th anniversary logo and tag line, direct mail postcards, an internal incentive campaign, and a new series of TV commercial spots. The television campaign, “I choose Freedom” utilizes customer testimonials to tell FCU’s message of better rates, lower fees and more convenience, all in the customers own words. Additional material shot at the same time will be re-edited and repurposed into educational material and “case studies” that will be available via their web site, other web channels and Video on Demand.
Horizon Services Website
A clean, organized website with a focus on search engine optimization, communicating the company’s service priority as well as their local presence was the challenge Horizon Services presented us with. Their old site had become cluttered, after years and years of new content and images were forced into a saturated layout. MDW created this clean and organized website, that has proven over time to be flexible for their growing needs and expanding business. It was built on a heavily customized blog framework for the CMS allowing the client to make changes and additions to content easily from any internet connected computer.
“We looked at quite a few firms, most of whom simply couldn’t handle the project, couldn’t grasp our objectives or quoted us an exorbitant price. Miller Designworks was different. They intuitively knew what we were trying to accomplish with this project. They came through with a cutting-edge web site that looks like a million bucks, has performed beyond our expectations and has become the talk of our industry. Steve, Marshall and everyone at Miller Designworks have been extremely easy to work with, responsive and proactive.”
View site at horizonservices.com